The people behind Velox XR

Meet the team

Experience across games, real-time technology, AI and commerce.

Executive team

Alex Grona

Founder / CEO

Technical leader in games and interactive technology, with a background at Sony, EA and nDreams. Co-founder of Atom Universe.

Vlad Merdov

Co-Founder - CTO

Technology leader specialising in game development, real-time systems and generative AI. Former Technical Lead at Wargaming.net.

Darren Thompson

Co-Founder — Velox Tri-Fit

Senior commercial leader building and scaling businesses across advertising, media and technology, with leadership roles at Spotify and Teads. At Velox Tri-Fit, he leads go-to-market strategy, strategic partnerships and business development to turn virtual try-on technology into a scalable commercial platform.

Andrii Smakovskyi

Lead Tech Artist

Technical and creative lead with expertise in game dev and VFX production, driving pipeline innovation through the integration of modern tools and AI.

Board & investors

Patrick O’Luanaigh

NED / Investor

Games and virtual reality leader and former CEO of nDreams, with senior roles at Codemasters and Eidos.

Nick Scott

Chairman / Investor

Real estate entrepreneur and founder of a residential development business in South East England.

Damian Cox

FD / Investor

CIMA-qualified Finance Director and entrepreneur, combining corporate finance with property development.

Dion Price

NED / Investor

CEO of Trustonic, specialising in mobile technology and hardware-backed security, with a background across private equity, XR and hardware.